Privacy Policy

Last updated: 13 September 2025

TRAG’S Momente operates this shop and website, including all related information, content, features, tools, products, and services to provide you, as a customer, with a personalized shopping experience (the “Services”). TRAG’S Momente is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.

What personal data do we collect or process?

“Personal data” means information that identifies you or another person, or can reasonably be linked to you. Personal data does not include information that is collected anonymously or has been de-identified so that you can no longer be identified. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal data, including inferences drawn from such data:

• Contact data including name, mailing address, billing address, shipping address, phone number, and email address.
• Financial data including credit/debit card and account numbers, payment card information, account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, configurations, and settings.
• Transaction information including items you view, add to cart, wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide when contacting customer support or otherwise communicating with us.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interactions with the Services, such as how and when you browse or engage with the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you e.g., when you create an account, access or use the Services, communicate with us, or otherwise provide personal data.
• Automatically via the Services e.g., from your device when you visit our website or use our products/services, and through cookies and similar technologies.
• From our service providers e.g., when we engage providers to enable certain technologies and they collect/process personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, customizing, and improving the Services. We use personal data to provide the Services (including performing our contract with you), process payments, fulfill orders, store your configurations and items of interest, send account-related notifications, create/maintain/manage your account, arrange shipping, facilitate returns/exchanges, allow you to leave reviews, and deliver a personalized shopping experience (e.g., product recommendations). This may include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use personal data for marketing and advertising, including sending marketing communications by email/SMS/post and showing you ads for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use personal data to authenticate your account, provide a secure checkout and shopping experience, detect/investigate/address potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. If you register an account, you are responsible for safeguarding your login credentials.
• Communicating with you. We use personal data to provide support and effective Services, respond to inquiries promptly, and maintain our business relationship with you.
• Legal purposes. We use personal data to comply with applicable laws or respond to lawful processes (including requests from law enforcement/regulators), to investigate or participate in civil investigations or legal proceedings, and to investigate or enforce potential violations of our terms or policies.

How do we share personal data?

In certain circumstances, we may disclose personal data to third parties for legitimate purposes consistent with this Privacy Policy, including:

• Service providers and other third parties acting on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping) — including Shopify.
• Business and marketing partners who provide marketing services to you and display advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our partners use your data under their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising/marketing across merchants and websites. To exercise this right, you can opt out here.
• When you ask us to share information with third parties (e.g., to deliver products) or when you use social-media widgets or login integrations.
• Affiliates or intra-group sharing within our corporate group.
• In connection with a business transaction (e.g., merger, insolvency), to comply with legal obligations (including responding to subpoenas, warrants, and similar requests), to enforce applicable terms/policies, and to protect or defend the Services, our rights, and those of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services. Data you submit to the Services is shared with Shopify and third parties (which may be located outside your country of residence) to provide and improve the Services. To protect, grow, and improve our business, we also use certain advanced Shopify features that incorporate data from your interactions with our shop, with other merchants, and with Shopify. For these advanced features, Shopify acts as the controller of your personal data, including for responding to your requests to exercise rights regarding Shopify’s use of your personal data. For more information on how Shopify uses your personal data and your rights, see the Shopify Consumer Privacy Policy. Depending on your residence, you may exercise certain rights via the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. When following links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide in public or semi-public areas, including on third-party social networking platforms, may be viewed by other users of the Services and/or users of those third-party platforms without limitations on use by us or by a third party. Inclusion of such links does not imply endorsement unless expressly stated within the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not of legal age in your country. If you are a parent or guardian of a child who has provided personal data to us, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” personal data of individuals under 16 (as those terms are defined under applicable law).

Security and retention

No security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security.” Information you send to us may also be at risk during transmission. Please avoid using insecure channels when sending sensitive or confidential information.

The length of time we retain personal data depends on various factors, including whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute and may apply only in certain circumstances; in some cases we may lawfully deny your request.

• Right of access. You may have the right to request access to personal data we hold about you.
• Right to deletion. You may have the right to request deletion of personal data we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of personal data we hold about you and request that we transmit it to a third party in certain circumstances and with certain exceptions.
• Right to opt out of sale/sharing for targeted advertising. Depending on your residence, you may have the right to opt out of the “sale” or “sharing” of your personal data or to object to processing for “targeted advertising” as defined by applicable privacy laws. To exercise this right, you can opt out here. If you visit our site with the Global Privacy Control (GPC) signal enabled, we will treat it, where applicable, as a valid opt-out request for the device/browser you are using. If we can associate the device emitting the signal with a Shopify account, we will also apply the opt-out to that account. More information: https://globalprivacycontrol.org/. Aside from GPC, we do not recognize other “Do Not Track” signals your browser or device may send.
• Manage communication preferences. We may send you marketing emails. You can opt out at any time by using the unsubscribe option in our emails. We may still send non-marketing emails (e.g., about your account or orders).

You can exercise these rights where indicated within the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and your rights — including rights regarding data processed by Shopify — see https://privacy.shopify.com/en.

Exercising your rights will not result in discriminatory treatment. Where permitted or required by law, we may need to verify your identity before processing your request. In accordance with applicable law, you may authorize an agent to submit requests on your behalf. Before accepting such a request, we may require proof of your authorization and, in some cases, direct identity verification by you. We will respond to your request within the timeframes required by law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us at the details below, or to lodge a complaint with your data protection authority. For the EEA, a list of supervisory authorities is available here.

International transfers

Please note that we may transfer, store, and process your personal data outside your country of residence.

Where we transfer personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved contracts, unless the destination country benefits from an adequacy decision.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notices required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us by phone at +49 176 36834231, by email at info@tragsmomente.de, or by post at Familienzentrum 4, 91332 Heiligenstadt i. Oberfranken, Germany. For purposes of applicable privacy laws, we are the controller of your personal data.